The Yaktrax website is part of Specialist Ltd which, as the name suggests, focuses on niche market products. The company is owned and run by the Francis family from their base in Surrey and includes another niche market business, wholly unrelated to ice safety, www.galensgarden.co.uk.
Selling ice grips was something we ‘fell into’ 10 years ago when we couldn’t find anything in the UK to keep us safe on icy pavements as we walked our dog to the local park. After weeks of internet research in the autumn of 2003, Belinda found Yaktrax in the US and the company agreed to supply us for resale in the UK. Although we could just have bought a few pairs for ourselves, family and friends, we decided the product was so important and so good, that we had to try to sell them in the UK.
The US company which owns Yaktrax LLC and the Yaktrax brand name has a European office based in France covering sales throughout Europe. Yaktrax are now available on many High Streets Wordlwide. Specialist Ltd continue to supply several smaller retailers in the UK